From Vision to Viable Climate Solution

👋🏼 Hi, I’m Moiz. I'm a Fractional Head of Product who helps top climate-tech teams build product from strategy, discovery, to execution. You’re receiving this because you’re building in climate and we’ve crossed paths. Each issue distills one proven concept that I use with my clients - and gives you a way to apply it to your work.

Here's what's inside:

• Built for Climate Case #5 with Matan Nice
• Read how Matan, a climate product leader, led a pivot from "elegant vision" to "what customers need now"
• How he took a hard truth and turned it into opportunity

Claude Skills that turn interviews into Product with a Case Study on commercializing solar tech How to build 3 Claude Skills that discern pain from politeness Never analyze a customer interview in a chat window again Leave with your Interview Coach analyzing your own transcripts Sign up for free

Worth Repeating

"Fall in love with the problem, not the solution."

— Uri Levine, Co-founder of Waze

The hardest call to make

Matan Nice had a problem every product leader dreads.

NakAI Robotics was building autonomous robots that clean ship hulls while vessels are moving—a science fiction solution to a very real climate problem. Biofouling increases fuel consumption by up to 25%. Clean hulls at sea, and you cut maritime emissions without pausing operations.

The vision was elegant. The engineering was hard. And three months before their first pilot, reality arrived with saltwater force.

At-sea testing risked losing entire prototypes to the ocean floor. Simulations couldn't replicate true conditions. The team was running out of time and options.

Then, at a maritime conference, a prospective customer said something that changed everything:

"In-transit cleaning sounds great, but we'd be thrilled with something that works in port—something we can deploy easily."

That single comment forced Matan to ask the question no founder wants to face: is our best idea actually the right product to build first?

The answer was no.

How did Matan handle it?

To find out is what product leadership looks like when the stakes are real - read the full case study here. You'll learn:

• The exact framework Matan used to make the call under pressure
• How policy constraints revealed the real product opportunity
• What NakAI kept, what they cut, and why
• How the pivot turned into customer relationships and real deployments

From Insight to Action

Never build alone. Join my free workshops & use my resources.

• ​Ask Me Anything - AI Powered Customer Discovery​
• ​Lean Coffee for Climate Builders - Building in Hard Tech
• Use my free Build with Conviction Notion workbook to launch your Customer Discovery sprint